BAD 351-02 Marketing

Spring Semester 2006

Dominican University

School of Business

 

Instructor:  David Koehler

Phone: 630.207.5814

E-mail:  dkoehler@uic.edu

Classroom: Lewis Hall 206 

Office Hours: MWF 1-1:30 pm

Class Time: MWF 1:30pm-2:20pm

Course Prerequisite: BAD 250 

Required text : Lascu, International Marketing (Atomic Dog Publishing, 2003)

Course Description:

The “new global economy” makes it essential that students gain an appreciation of the rapidly evolving field of international marketing.  The changing political environments (the European Union), economic engines (China), and regional trading alliances have altered the face of international business.  Emphasis will be placed upon bridging the gap between international marketing theory and practical application. Recognizing the importance of cultural diversity in terms of buying behavior will be emphasized as well.

 Course Objectives:

    1. To understand the means of conducting international business, with an emphasis on what makes international different from domestic.
    2. To analyze the effects of the social systems within countries on the conduct of international business.
    3. To acknowledge new global trade affiliations and economic trading zones to determine their influence upon marketing strategy.
    4. To recognize the role of culture and the norms of society based upon attitudes, values and beliefs that vary amongst different countries and markets.
    5. To fully comprehend the effects on trade in relation to exchange rates and currency fluctuations.
    6. To develop knowledge of ethical issues internal and external to organizations and thus enhance the students ability to act in an ethical manner..

 

Academic Integrity Policy

Students of the university must conduct themselves in accordance with the highest standards of academic honesty arid integrity. Failure to maintain academic integrity will not be tolerated. The following definitions are provided for understanding and clarity.

Definitions of Plagiarism, Cheating and Academic Dishonesty

Student plagiarism is the deliberate presentation of the writing or thinking of another, as the student's own. In written or oral work a student may make fair use of quotations, ideas, images, etc., that appear in others' work only if the student gives appropriate credit to the original authors, thinkers, owners or creators of that work. This includes material found on the Internet and in electronic databases.

Cheating entails the use of unauthorized or prohibited aids in accomplishing assigned academic tasks. Obtaining unauthorized help on examinations, using prohibited notes on closed-note examinations, and depending on others for the writing of essays or the creation of other assigned work are all forms of cheating.

Academic dishonesty may also include other acts intended to misrepresent the authorship of academic work or to undermine the integrity of the classroom or of grades assigned for academic work. Deliberate acts threatening the integrity of library materials or the smooth operation of laboratories are among possible acts of academic dishonesty.                                                           .

   Course Grading:

Method                                               Points Possible                      

                        2 case studies @ 50 points each                       100                 

                        10-Quizzes @ 10 points each                           100                                                                                          4-Exams @ 100 points each                             400                                                                 

Class Participation                                            100

Country Paper                                                  100                                         

                        Total Points                                                      800                 

If you miss an exam you must reschedule ASAP with the instructor. You are allowed two missed quizzes as I will issue 12 quizzes and post the highest ten quiz grades. Your country paper will be 3-4 pages in length following the proper writing style with multiple sources cited. The exams will be true/ false and multiple choice. I do take and require attendance. You must contact me regarding any absences!!

Grades are reported as letter grades “A” through “F” with honor points assigned as follows:

720-800           A

640-719           B

560-639           C

490-559           D

Below 449       F

 

 

 

 

Schedule:

 

Week of

 

Chapter

Assignment(s)

1/16

Introductions & Chapter 1

 

1/23

Chapter 2 & 3

Quizzes

1/30

Chapter 4 -

Quizzes

 

 

 

2/6

Chapter 5  Review

Exam #1, Chapters 1-5

 

2/13

Chapter 6 & 7

Quizzes

2/20

Chapter 8 & 9 

 

2/27

Review

Quizzes

 

Exam #2, Chapters 6-9

 

3/5

Spring Break

 

3/12

Chapters 10 & 11

Quizzes

3/19

Chapter 12 & 13

Quizzes

3/26

Review  Exam # 3 , Chapters  10-13

 

4/3

Chapters 14, 15

Quizzes

4/10

Chapter 16 - COUNTRY Paper Due!!!

 

4/17

Easter Break

Chapter 17

Quizzes

4/25

Review / Final Exam, Chapters 14-17

 

 

COURSE SYLLABUS SUBJECT TO CHANGE.