DOMINICAN
UNIVERSITY
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CAS 326 |
Corporate Communication |
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Instructor: |
Richard Calabrese, Ph.D. . |
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Fall 2003<div align="center">
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Office: |
Crown 34 |
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Office
Hours: |
Saturday 8:00-9:00 A.M. and 12:00-1:00 P.M. |
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Office
Phone: |
708-524-6919 |
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Home Phone: |
630-466-4248 |
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Home Fax |
630-466-4248 |
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Home E-mail |
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Course Description
This course seeks to expand and improve the
student's understanding of managerial and corporate communication as well as to
enhance his/her written and oral communication skills. These goals will be
reached through participation and study of a variety of cases, readings, and
role play activities that will help the student to understand how corporate
communication relates to general management in a corporation. In addition a
variety of experiential activities in the area of managerial communication will
occur in and outside of class.
Objectives
·
To
have insight and an overview into the myriad of functions considered to be
"corporate communication "
·
To
understand the changing environment of business and its effect on the corporate
communication functions
·
To
gain experience and an increased level of proficiency in the interpersonal
skills required for managerial communication.
·
To
network and interview professionals and "seasoned" experts in the
areas of corporate and managerial communication.
·
To
experience training and education in the area of business etiquette.
Texts
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Richard Calabrese, "Designing and Delivering
Presentations and Workshops" |
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Robbins and Hunsaker, Training in Interpersonal
Skills: Tips for Managing People at Work, 1996. Two free supplements are included: Making Presentations and
Reducing Stress. |
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Everding, M. Panache that Pays, plus attending
etiquette workshop |
Grading
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Exams-- |
35% |
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Class
Attendance and Punctuality |
10% |
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Participation--Role
Plays and Discussion |
10% |
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Interview
Papers |
35% |
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Interview
Presentations |
10% |
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A |
90-100% |
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B |
80-89% |
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C |
70-79% |
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D |
60-69% |
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F |
Below 60% |
Course Calendar
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Date |
Topic |
Assignment |
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9/6 |
Introduction to the course, pass out
syllabus and article on making presentations |
Read Calabrese article for next class and
supplement on making presentations. |
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9/13 |
Lecture on Making Presentations Impromptu Presentations |
TIS--Chapters 1-3 |
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9/20 |
Lecture on Group Discussion and Facilitation |
Practice Panels |
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9/27 |
Guest Lecturer |
TIS—Chapters 4-6 |
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10/4 |
TIS--Quiz and activities— Ch.1-3 |
TIS--Chapters 7-9 |
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10/11 |
TIS—Quiz and Activities-Ch. 4-6 |
Interview Assignments. |
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10/18 |
Long-weekend |
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10/25 |
Quiz/case study--TIS, 7-9 |
TIS--Chapter 10-12 |
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11/1 |
Interview One-- PowerPoint slides |
Prepare second interview |
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11/8 |
TIS Chapter 10-12 |
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11/15 |
Interview two--Videotaped with PowerPoint slides |
Prepare for interview three. Read Panache That Pays plus the
supplement on reducing stress. |
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11/22 |
Discuss Etiquette Text—and supplement: quiz |
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11/29 |
Thanksgiving Holiday |
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12/6 |
Interview Three—Videotaped with PowerPoint slides |
TIS--Chapters 13-14 |
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12/13 |
Quiz: TIS: 13-14 |
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Assignments:
INTERVIEW
ASSIGNMENT:
Students are to conduct three interviews during the course of the semester. The individuals must be people in
professional corporate communication positions who have experience in any of
the areas included in our text. The purpose of the interviews are to
discover what unique problems and challenges these individuals encountered as
they progressed in their professions and what insights they have related to the
topics you are investigating. Compare in your paper the ways in which the
individuals interviewed either supported or contrasted with what you are
reading in your texts. A two-page reaction to each interview, typed, is due on
the day of the presentation. Attach copies of letters sent to the
interviewees--one copy thanking him/her for the appointment and listing topics
you hope to discuss, and a second letter thanking the individual for taking the
time to be interviewed by you. The way you write your letter creates a lasting
impression of both you and Dominican University. Proofread carefully! Letters
are required and interviews with friends, relatives or anyone by telephone are
unacceptable. Prior to sending a letter of confirmation to the interviewee, all
interview subjects must be cleared with the instructor. Either discuss it with
me in class or send E-mail. It is critical that you talk with
"seasoned" professionals and not inexperienced staff.
INTERVIEW AND
PANEL PRESENTATION: Students will report orally on their learning experience. The
presentation is expected to be polished, concise, and interesting. The format
should be as follows: after telling the class the name and position of the
person interviewed, enumerate the THREE KEY POINTS you intend to share. Then
share each point, mentioning specifically, point one, point two, and point
three. Prepare a conclusion and request questions. The content should be what
you LEARNED from the experience. You
might say, for example, "I never realized before that... or "To me
the most significant insight I had about the corporate communication function
is...." The third presentation will be in the form of a group panel.
Presentations are limited to four minutes. Students
are required to include four Power Point for Windows 95 slides in the
presentation. Practice with the
equipment prior to the classroom experience. Not knowing how to get the
presentation slides activated will waste time and cause the grade to be lowered.
Questions to
include when doing Interview Assignment I: TIS Chapters 1-5. You may, of course, add additional questions
from the chapters.
·
How
important are listening skills in your position? How would you describe yours?
Have you ever attempted to develop these skills in staff? Is so, how?
·
Please
discuss your opinions regarding the value of "goal setting,"
describing how you might teach members of your staff to learn the strategies
·
Do
you have any "tips" for how to give constructive "feedback"
to an employee who may not be meeting expectations?
Questions to include for interview two, based on chapters 6-10 of TIS
·
Do
you use delegation with staff? What are your criteria for deciding to whom to
delegate what?
·
What
have your learned about the best methods of being "persuasive" to
convince others toward your preferences?
·
What
is your understanding of "organizational coaching"? Do you have any
techniques for coaching you might share with me?
·
What
should a person new to the workforce know and understand about office
"politics" and what to do and avoid to be successful?
·
What
have you learned about the best way to running effective meetings?
Questions to include for three, based on chapters 11-15 of TIS
·
To
what extent do you use "teams" in your work? What can you teach me
about team building?
·
What are your personal guidelines for
conflict resolution? What are your preferred strategies for negotiating?
·
What
should I know in order to be effective in interviewing others on the job?
·
Please
discuss your philosophy and practice of handling "conflicts" in the
office among staff. Do you distinguish
between "coping" with conflict and "resolving" conflict?
Course Protocol:
A. Attendance is taken and punctuality is expected. If students
must sometimes miss a class, the instructor should be informed prior to class,
ext. 6919.
B. Papers are due on time;
late papers may not be accepted. If they are, the grade will be lowered.
Resubmission's of papers is not automatic. Approval of the professor is
necessary.
C. Do not request make-up
exams for any reason.
D. Assignments missed
because of anticipated absences should be turned in prior to the class. When
unanticipated, the assignment should be turned in the week following the absence.
E. Plagiarism, copying
another’s work or any other form of cheating will cause an automatic
"F" in the course.
F. Exchange phone numbers
with a classmate. If you must miss a class, contact the classmate to take notes
and copies of any handouts the instructor may pass out. Do not request missed
notes and handouts from the professor unless prior arrangements have been made
with him.