BAD 351: INTERNATIONAL MARKETING
Fall 2009
David Aron, Ph.D.
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Office: FA 220-B |
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Office Phone: (708) 524-6681 |
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Office Hours: TBA |
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Cell Phone: (630) 999-4553 |
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and by appointment |
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Email: daron@dom.edu |
“Globalization… realizes and affirms our interdependence as human beings and societies. It exposes the fallacy of self-sufficiency, whether economic or cultural.”
- Kenichi Ohmae, The Next Global Stage (2005), p. 122.
Meeting time/days, and location
Tuesday and Thursday 3:30-4:45 pm, location TBA
Course description
Welcome to the International Marketing class.
This course is designed to acquaint you with the complexities of marketing products and services, and striving for consumer satisfaction, in international markets.
Through lectures, discussions and other approaches, the course will explore the elements of the marketing mix in an international marketing context. This includes understanding the importance of international marketing to American firm, appraisals of the global marketing environment, and the recognition of cultural differences in other countries.
We will work together in developing your understanding of international marketing as well as your analytic and communication skills on related topics. We will accomplish this through in-class presentations and a written research paper that considers the decisions of U.S. and foreign businesses with respect to their marketing strategy and execution and implications.
Prerequisite: Business Administration 250 & 255
Objectives and Outcomes
There is a lot to learn in this course. We will approach these issues and objectives as future managers and business professionals preparing to enter a truly global professional world. With this in mind, here are some of the accomplishments we will strive achieve in this course:
1) Understand the importance of the customer in all business activities
2) Understand and appreciate the many factors that impact the conduct of international marketing
3) Understand the importance of international marketing strategy and interrelationships in other areas of business
4) Understand and appreciate the ethical foundation of effective long-run marketing decisions and promote social responsibility in managerial decision making
5) Communicate effectively through written and verbal formats
6) Identify and be able to critically analyze and synthesize issues of global concern
7) Understand the theoretical foundation of international marketing
Required texts and materials
- Lascu, D-N. (2008). International Marketing. 3rd Ed. Mason, OH: Cengage Learning. (ISBN-13:978-1-4266-2846-7)
- Weiner, E. (2008). The Geography of Bliss. New York: Twelve (ISBN-13: 978-0-446-58026-7)
- Other readings as assigned.
Assessment of Student Learning:
Your grade will be based upon your performance on the following measures:
To be announced.
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Criteria |
Possible Points per |
Number |
Total Points |
Percentage |
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General Class (150) |
30% |
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5 |
1 |
5 |
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5 |
26 |
130 |
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5 |
1 |
5 |
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TBA |
TBA |
10 |
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Quizzes (80) |
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16% |
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20 |
4 |
80 |
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Exams (170) |
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34% |
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100 |
1 |
100 |
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70 |
1 |
70 |
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Final Project (100) |
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20% |
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10 |
1 |
10 |
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10 |
1 |
10 |
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40 |
1 |
40 |
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40 |
1 |
40 |
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TOTAL (500) |
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100% |
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*Note: Out of respect for your personal, academic, and professional schedules, only 26 of the 28 scheduled class meetings will count toward your total grade. Anybody attending more than 26 meetings can earn these participation points as extra credit. ^ Parallel Panel of Progress work |
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DRAFT of our Course Schedule (Subject to change)
WEEK Reading Pace (by Tues) |
TUESDAY |
THURSDAY |
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1 (9/1, 3) L: 1, 2 |
Overview, networking, project intro, customer satisfaction |
LXR 1 |
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2 (9/8, 10) W: Intro, 1 L: 3, 4 |
Crossing Borders 1
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Crossing Borders 2 |
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3 (9/15, 17) W: 2 L: 5 |
TBA
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Bliss Book Club Quiz 1 (up thru 2) |
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4 (9/22, 24) W: 3 L: 6 |
LXR 2 |
LXR 3 |
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5 (9/29, 10/1) W:4 L: 7, 8 |
LXR 4 |
NO MEETING |
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6 (10/6, 8) W: 5 L: 9, 10 |
Bliss Book Club Quiz 2 (3, 4) |
LXR 5 |
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7 (10/13, 15) |
Review Session |
MIDTERM EXAM (chapters 1-10) |
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8 (10/20, 22) W:6 L: 11, 12 |
Project Proposal Session |
Bliss Book Club Quiz 3 (5, 6) |
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9 (10/27, 29) W:7 L: 13, 14 |
LXR 6 |
LXR 7 |
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10 (11/3, 5) W: 8 L: 15 |
LXR 8 |
Bliss Book Club Quiz 4 (7, 8) |
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11 (11/10, 12) W:9 L: 16, 17 |
LXR 9 |
LXR 10 |
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12 (11/17, 19) W: 10+ |
Bliss Book Club Quiz 5 (9 thru end) |
TBA
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13 (11/24) |
Project Progress Report Session |
THANKSGIVING! |
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14 (12/1, 3) |
TBA
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Workshop Day |
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15 (12/8, 10) |
PRESENTATION WEEK |
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12/14-19: Finals Week ~ |
FINAL EXAM day and time TBA |
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L: Lascu chapter
W: Weiner chapter
FAQ:
Is attendance important?
- Yes, I expect my students to attend the class for which they registered. You never know what you’ll miss by staying away.
What is a Slice of Life
- During the semester, every student gives a brief PowerPoint-assisted introduction to the rest of the class. Here, you share your own slice of life with your classmates and learn about theirs.
What is a Parallel Panel of Progress?
- I’ll explain when class meets. For now, I’ll tell you that it’s a variation of the “group project” that I hope captures the benefits of group work without the same level of stress.
I invite you to send any other questions to me at daron@dom.edu.
Above all, rest assured that I want you to learn this material and receive the grade that you deserve. Please set up a time to see me if you are having difficulty with your work in this course or if you just need to talk.