Syllabus

Fall 2009

BAD 275-01 Tues/Thur 10:00 – 11:15 Room: TBA Robert A. Miller

Whatever you can do, or dream you can, begin it;

boldness has genius, power and magic in it. –Goethe

Rerum novarum cupidus. –as translated by Drucker.

To laugh often and much;

To win the respect of intelligent people and the affection of children;

To earn the appreciation of honest critics

and endure the betrayal of false friends;

To appreciate beauty;

To find the best in others;

To leave the world a bit better, whether by a healthy child,

a garden patch, or a redeemed social condition;

To know even one life has breathed easier because you have lived;

This is to have succeeded.

-Ralph Waldo Emerson

Every morning in Africa, a gazelle wakes up.
It knows it must run faster than the fastest lion or it will be killed.

Every morning a lion wakes up.
It knows it must outrun the slowest gazelle or it will starve to death.

It doesn’t matter whether you are a lion or a gazelle.
When the sun comes up, you better start running. –African Proverb quoted by Tomas Friedman in The World Is Flat p.114

WEB SITES

Relevant web sites offered during the semester are for general information purposes only. Commercial interests operate many of these sites and their inclusion does not mean that the instructor or Dominican University endorses them in any way or assumes any responsibility for their content or accuracy. Please use your own good judgment.

WEEK	Chapter	TOPIC(S) / OBJECTIVE(S)
Week 1 Tuesday Sept. 01 Thursday Sept. 03	----	BEGINNINGS: Introductions, Requirements, Overview, Goals/Objectives Objective: to create an atmosphere that is conducive to collaborative learning and that fosters a rigorous analysis of the issues central to starting a successful business; to challenge the students to envision themselves as entrepreneurs and to proceed with enthusiasm. Alice: “How do I get there from here”? Chesire Cat: “Depends on where you want to go.” Introductions; Requirements; Overview; Goals/Objectives Coming attractions: previews/reviews of texts, articles, books, etc. Definition of terms (group exercises): What is Entrepreneurship? Video Clip Discussion: Overview of book Bringing Your Business to Life
Week 2 Tuesday Sept. 08 Thursday Sept. 10	Chap 1 pp 2-28 Part 1	AN ENTREPRENEURIAL FRAMEWORK Text Discussion, Chapter 1 STREET STORY 1.3: Sam Walton’s 10 Best Rules Worksheet: Covey’s 7 Habits of Highly Effective People in an Entrepreneurial Context Bringing Your Business to Life Book Discussion: Part 1: The Good Entrepreneur Introductory E-mail due
Week 3 Tuesday Sept. 15 Thursday Sept. 17	Chap 2 pp32-51 pp51-68	RESOURCES AND TRAITS RESOURCES DISCUSSION: pp. 32-51 DISCUSSION: Street Story 2 . 1 (pp. 39-40) DISCUSSION: Street Story 2 . 2 (p. 45) TRAITS DISCUSSION: pp. 51-68 DISCUSSION: Street Story 2 . 3 (p. 53) WRITTEN RESPONSE #1: Read Text Exercise # 1, p. 62 and prepare a written response to 3A DISCUSSION: Creativity and Idea Generation ( pp. 64-68)
Week 4 Tuesday Sept. 22 Thursday Sept. 24	Chap 3 70-108 Part 2	ENTREPRENEURSHIP IN CONTEXT Text Discussion, Chapter 3 DISCUSSION: Personal Profile 3 (p. 71) WRITTEN RESPONSE 2: Text Exercise # 2, d. p. 106 (no more than 2 pages) Book Discussion, Part 2, Bringing Your Business to Life, The 4 Cardinal Virtues and the Ethical Context of Business
WEEK	Chapter	TOPIC(S) / OBJECTIVE(S)
Week 5 Tuesday Sept. 29 Thursday Oct. 01	Chap 4 110-148	STRATEGIC MANAGEMENT pp. 110 – 152 Text Discussion: Chapter 4 Drucker Article: My Life as a Knowledge Worker QUIZ #1: TEXT Chapters 1-4; BOOK parts 1 & 2; DRUCKER article
Week 6 Tuesday Oct. 06 Thursday Oct. 08	Chap 5 Handout	THE BUSINESS PLAN “Plans are nothing; planning is everything.” –Dwight Eisenhower Text Discussion: pp. 154 – 175 Ideas for Start-up Revisit Business Plan Exercise #1: envisioning (p.62) Article: How to Write a Great Business Plan Article: Downturn Doesn’t Dim Entrepreneurial Dreams Worksheets: Mini-Business Plan / Business Plan Outline
Week 7 Tuesday Oct. 13 Thursday Oct. 15	Chap 5 cont… Chap 6 Handout	THE BUSINESS PLAN continued Discussion Text: pp. 175 – 204 Discuss Appendix ( pp. 183-204: Babyyourway.com Business Plan) in response to Exercise Question # 3 (p. 182) MARKETING pp. 206 - 243 “It doesn’t matter if you’re on the right tract, you’ll get run over if you just sit there.” –Will Rogers Worksheet: Everything You’ve Always Wanted to know about Marketing but… WRITTEN RESPONSE #3: Text Exercise # 4, p. 244 (no more than 2 pages)
Week 8 Tuesday Oct 20 Thursday Oct. 22	Chap 7 Handouts	FINANCIAL DATA and FISCAL CHOICES Discussion Text: pp. 252 - 282 Handouts: Financing/Financial Data Article: Sources of Financing New Businesses
Week 9 Tuesday Oct 27 Thursday Oct. 29		FINANCIAL DATA and FISCAL CHOICES continued Tutorial: Financial Statements SEC Link: Beginners’ Guide to Financial Statements QUIZ #2: BUSINESS PLAN
WEEK	DATE	TOPIC(S) / OBJECTIVE(S)
Week 10 Tuesday Nov. 03 Thursday Nov 05	Chap 7 cont… Part 3	EDICTS, ETHICS, ETHOS Discussion Text: pp 282 – 297 Handouts: Legal Forms of the Business Organization WRITTEN RESPONSE #4: Text Exercise # 7, p. 293 (no more than 2 pages) Bringing Your Business to Life BOOK Discussion: Part 3: The Good Company
Week 11 Tuesday Nov. 10 Thursday Nov. 12	Chap 8 Chap 9 Handout	SECURING INVESTORS & STRUCTURING THE DEAL Discussion Text: pp. 298 - 337 WRITTEN RESPONSE #5: Text Exercise # 8, p. 328 (not numbers but as regards your response to financial requirements, etc.) CREATING THE ORGANIZATION Objective: to compare and contrast initiatives taken by large, well-established corporations with promising businesses started by individual entrepreneurs and to discuss how qualities that determine the success of corporate ventures are different from the qualities that are crucial to the success of promising start-ups. Discussion Text: pp 338-351 Article: How to Lose $850 million – and not really care
Week 12 Tuesday Nov. 17 Thursday Nov. 19	Chap 9	ENTREPRENEURIAL MANAGEMENT Discussion Text: pp 351 – 378 Management as it relates to the Business Plan and the Book Bringing Your Business to Life
Week 13 Tuesday Nov. 24 Thursday Nov. 26	-- Chapters 1- 9 NO CLASS	GLOBAL PERSPECTIVE In-class QUIZ # 2: Business Plan Critique Revisit Chapters 1-9 of Text, Readings, Case Studies, Discussions to date H A P P Y T H A N K S G I V I N G
Week 14 Tuesday Dec. 01 Thursday Dec. 03	Handout Handout	CASE / PROJECT ANALYSES Discussion of specific cases to be determined pp. 422 - 539 a critical analysis of case studies per handout. Article: Building Better Global Managers Handout: World Class; Video Clips Book Discussion The Post American World (optional reading)
WEEK	DATE	TOPIC(S) / OBJECTIVE(S)
Week 15 Tuesday Dec. 08 Thursday Dec. 10	Chap 10	INTRAPRENEURSHIP Discussion Text: pp. 382 - 419 WHAT’S NEXT? Objective: to draw coherent conclusions and to reflect on the future.

TEXTS:

Entrepreneurship: Strategies and Resources

Marc J. Dollinger, Marsh Publications, 2008 edition, ISBN 9780971313064

BRINGING YOUR BUSINESS TO LIFE

Jeffrey Cornwall & Michael Naughton, Regal Books, ISBN 9780830745937

REQUIREMENTS:

Active Participation Class Discussions:

Introductory E-Mail Report: Due: September 10^th

Written Responses (5): September 17^th, September 24^th, October 15^th, November 03^rd, November 10^th

In-class Open-book Quiz (3): October 01^st, October 29^th , December 03^rd

GRADES:

A final letter grade will be awarded based on:

– Active Participation in class discussions. [Class discussion and interaction are central to the course. If you are unable to attend a particular class, you must send an e-mail notifying the professor that you will be unable to attend.]

- Introductory e-mail (Due: September 10^th )

E-mail report to me (ramiller @.dom.edu) that includes the following:

1) Answer the question “Who are you?” three different ways;

2) List three goals for this course, ie what you wish to accomplish in taking this course;

3) Identify a new business venture you would be interested in pursuing. Please state whether this is this is

a real goal or just an example for purposes of the course.

4) Anything else about yourself you wish to add or you feel I should be aware of or know. Anything you feel I

should know about your learning style: what helps or hinders your learning process.

-Five (5) Written Responses (September 17^th, September 24^th, October 15^th, November 03^rd, November 10^th)

- Three (3) in-class Quizzes (October 01^st, October 29^th and December 03^rd)

ROBERT A. MILLER

Office: Fine Arts 218A 708-524-6961

ramiller@dom.edu

Office hours by appointment